Have We Reached Peak Pumpkin Spice?

If we use data from Google Search trends, an excellent tool for evaluating the relative interest in a topic, then popularity in Pumpkin Spice Lattes reached its peak in September 2015. Subsequent years have seen a slowdown in searches for the Fall delicacy, and 2019 marked the lowest interest since that peak in 2015.

While this might dismay the Pumpkin Spice diehards of the world, there seems to be a new drink on the rise - not of the caffeinated variety, but just as horrifyingly trendy. White Claw. If you’re unfamiliar, count yourself in the minority. White Claw, the alcoholic seltzer phenomenon, is now twice as popular as Pumpkin Spice was at its peak. Take that scary stat to your Halloween party this year.