Three Business Questions We Hear Answered through Google Analytics
How can I tell if our customer experience needs improvement?
Where are the friction points that cause our current or potential customers to leave or drop off?
What is the most common path to conversion?
The Google Marketing Platform team quietly made a huge update to Google Data Studio over the past week. Analysts now have the ability to choose “Extract Data” directly from the data source selection screen.
This tutorial will take you through everything you will need to do to create a stunning visual like the one below. Prerequisites for this tutorial include a basic understanding of Google Analytics, Google Tag Manager, and Data Studio.
Data science is a big concept, and diving head first into the foreign world of data science can look intimidating at first. On our third day as interns at CompassRed Data Labs
CompassRed is delighted to announce it will further strengthen its digital analytics and data storytelling capabilities with the appointment of Patrick Strickler as Lead Data Analyst.
On June 13th, 2018, we put on an event in Philadelphia, PA, to celebrate and explore the world of data science. It was called the Data Jawn, and it featured a roster of speakers working in as many sectors in data science in Philly as we could muster.
Headley affords CompassRed experience from dynamic data science companies like Black Swan Data and dunnhumby.
CompassRed continues to move beyond the hype of analytics.
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To take advantage of data science, an organization needs to consider their data quality and accessibility, and the willingness of their staff to use the results of data analysis results. Most importantly, an organization must have a clear understanding of how it expects to benefit from data science.
At CompassRed, we love Delaware Innovation Week. We're particularly excited about tonight's Innovation Celebration at the Mill.
Ever wondered what the Twitterverse looks like during a major event like that? We did too. In order to take a look, we quickly prototyped a dashboard using Power BI to get a snapshot of what's happening. Curious? Check it out for yourself!
Strive is a Wilmington-based nonprofit that was founded in 1996 as a Sports Challenge Leadership Academy. They work with students to develop research backed qualities of leadership that will serve as cornerstones for life-long success.
The team at Strive believes in making informed decisions based on assessment and research when it comes to the development and implementation of their programming, and that assessment requires data analysis.
Hosts Dan Larson and Patrick Callahan just dropped the first four shows. They're worth a listen.
There’s a new tech podcast in town from recent Delaware transplant Dan Larson and CompassRed’s Patrick Callahan: meet the Data Lab Podcast.
The duo has been reaching out to data scientists to connect and chat about topics like data science, machine learning and artificial intelligence. So far, the show has four episodes up and running, featuring data scientists Steve Poulin, Sean Grullon and Marieke Jackson, with a special appearance by Technical.ly Delaware alum Joey Davidson. Read more
As one of the founders of a company that helps others come up with predictions – I found the book Superforecasting particularly interesting (and necessary to read) for our company. Who is a Superforecaster? Are they the brainiacs that always outscore anyone in anything when it comes to math? Or are they the passionate Sunday morning news pundits that show they knew more through their passion as displayed on the talk shows?
Text analytics can be extremely valuable for companies. Previously we discussed how using text analytics on survey questions could be particularly useful for companies. Text analytics techniques have the power to reduce the amount of time that it might take to analyze results and produce more consistently reliable results. By converting unstructured data into fields that can be used for data analysis, text analytics produces new value from open-ended questions on surveys that have in past been used to improve survey questions or collect customer anecdotes.
Your company is deeply committed to better serving its customers. Because of this, you and your team built out a survey. This lets you quickly get customer feedback and respond accordingly. While building out the survey, you decided that one of the best ways to get customer feedback would be to use an open-ended question. This all sounds great. The problem? Open-ended questions have actually become annoying for you and your company to use. You certainly don’t feel like you’re getting the full benefit from them. Text analytics can help solve this problem.
Over the past two weeks we discussed two techniques that help to find patterns within data – clustering and association rules analysis. Clustering helps to split data into groups that are similar to each other. Association rules help to find items that are commonly grouped together. On their own, these techniques are powerful and could help any business to make better strategic decisions. While these techniques help you to mine your data – to understand the patterns within it – they fail to make any predictions about what will happen in the future. That’s where the last set of techniques come into play, aptly named predictive analysis.
Predictive analytics and data mining can be used for many different purposes. Last week we discussed cluster analyses, a group of techniques that can help businesses to better identify their customer segments (among many other things). This week we move on to a group of techniques that would be of interest for companies that sell many products, especially those in a retail environment: association rules.
Last week we discussed that there are three broad buckets of predictive analytics: clustering, prediction, and association. Using the techniques in each of these buckets allows for organizations to gain deep insights into the work that they do. Each bucket is a piece of the puzzle in building a model for a company. This week, we’ll discuss the first of those buckets: clustering.
A few weeks ago we discussed different types of questions that could be answered through predictive analytics. We included examples that covered everything from determining which customers might churn to figuring out what profits might look like in the future to what products might be bought together. For any organization, there's almost a never-ending number of questions that predictive analytics can answer.
Last week in our home state of Delaware there was an announcement - the New Castle County government launched an Open Checkbook. With the launch, New Castle County became the first local government in Delaware to embrace open data, joining the State of Delaware and their open data portal.
Everyday new data visualizations are built, highlighting information in a way that is interesting and meaningful for the people consuming it. As visualization libraries have improved, the breadth of visualizations has grown tremendously. Since the beginning of the year we've been amazed by some of the visualizations that have been built. Today, we're presenting 5 of our favorites (in no particular order).
