Teams at the United Nations are bringing real-time monitoring and prediction to development and aid programs around the world using Social Data and Analytics.
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One of the first steps to becoming a "Data Driven Organization": setting the criteria to benchmarking ourselves.
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The "Data Gurus" in the office have over the past few years started to make it to the CMO office ... and are having a big impact.
"CMOs are most likely to be heavily utilizing socially-generated data in their operations and expressing high levels of optimism about the growing importance of social business for their function and for their business as a whole."
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Twitter Analytics Now Free to Everyone - a move that is very reminiscent of Google’s First Days. This is very smart - and worthwhile. To look at, login to your page via the Twitter Advertising page - https://ads.twitter.com/ and explore.
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